Started and finished; so the high fashion of Paris from 6 to 11 July 2018 presented the fashion shows and appointments for the presentation of the F/W 2018-2019 collections
A STEP BACK:
Do you know that not everyone can present their collections in Paris?
To be considered as haute couture, a company must respect the established parameters of the French Ministry of Industry and the French Fashion Federation: it must have, in fact, a workshop in Paris with at least 20 employees, present 2 collections per year in Paris , for a total of 50 clothes and tailor-made clothing.
((A separate discussion is then made for special guests, that is the companies that every year are invited to present as “correspondents” or guests, as in the case of Fendi, Valentino, the Lebanese Elie Saab etc.).
Having clarified this point that not everyone knows, the Haute Couture of Paris can be defined as true luxury, unlike prêt à porter, which in fact offers collections for the following year, it offers collections for the current year (the real ready to wear in conclusion)!Over the years there has been a series of tricks of companies to try to increase their sales, such as the “see now buy now”, a commercial device dressed in “luxury” to make buyers feel a sort of special customers who can buy pieces of the collections just in fashion immediately, without necessarily having to wait a year. The reason for all this remains obscure: if companies want to sell their products immediately like any other brand of fast fashion (which if you call it so there will be just one reason …) would simply be to review their positioning in the market. But this is another story, companies that hold their status of luxury, hardly want to get off their throne to mix with the common brands, but from which they draw strategies and expedients. Obviously these strategies have not led to anything or to concrete results, and this is why, fortunately, we no longer hear of the phantom “see new buy now”.
Talking about Haute Couture in Paris, we can define it as the true laboratory of luxury: aristocratic, contemporary, innovative and with a strong baggage of traditions, not accessible to everyone.
Luxury is not accessible to everyone, it means that luxury itself is characterized precisely by what it is: a status that not everyone can access (paradoxically, the more it remains closed to a small niche and most everyone wants to try to be part of it). There is in fact no democratic luxury or luxury on the balance: luxury is luxury and nothing else! Just think of two brands like Hermes and Louis Vuitton that have neither and never will have products on sale. Everything else is prêt à porter dressed for party (or luxury if you prefer!)
Tailored dresses, embroidery, tulle, inlays, refined prints and refined craftsmanship, all this is what was seen during the Paris Haute Couture Week, which represents, as many people call it, the origin of the concept of luxury itself .
Among the fashion houses that paraded for the Haute Couture were Givenchy, Christian Dior, Chanel, Giorgio Armani, Elie Saab, Jean Paul Gaultier and Valentino, Aganovich and Nourredin Amir and Sonia Rykiel.
At the end of the day, what we witnessed is the representation of a fairytale world, where the princesses still dress with sparkling and embroidered dresses, where creativity, as in the case of Margiela and Viktor & Rolf, shows how beautiful and amazing it is with the only skill of cuts and assemblies of fabrics as well as with the technical preparation and knowledge of fabrics. Because, finally, fashion, the real, the high, the one that makes you dream, shows that there are fashion designer and couturier, whose gap is certified by attending these shows.
A special mention must be made for Valentino (guarda la sfilata su Vogue) and her creative director Pierpaolo Piccioli.[/ su_highlight] A fashion show that moved the same Valentino Garavani, founder of the Maison, sitting in the front row and who, with tears in his eyes, participated in the final standing ovation for his current Creative Director. An exciting fashion show, where each dress, as Pier Paolo Piccioli explained, received the name from the artisans who created it thinking of “the emotion they felt while doing it”. His collection has honored the great couturiers of the past, from Roberto Capucci a Cristobal Balenciaga, da Yves Saint Laurent a Mariano Fortuny, revisited with great attention to the contemporary. He first explained the collection saying that “there is no chronological time. Only inner time exists. For me, high fashion is like this”: chapeau!